One of these projects is where Hallmark has collaborated with a famous employment linked professional skills since last four years. Under this project, the women from rural and less privileged backgrounds of society are trained in the art & science of tailoring which contributes to the honing of their skills and facilitates their employment into the company as well. This programme has proven to be very productive for both the company and the candidates as once initially recruited as trainees, these prospects are most likely to become permanent members of Hallmark Parivar.